# identity.md

## Organization Overview
- **Company Name:** NuNaturals
- **Mission:** To support wellness through natural, plant-based sweeteners and baking ingredients, believing that the path to wellness starts with the food and supplements consumed.
- **Company Structure and Legal Entity:** Family-owned business.
- **Founded Date and Location:** Founded over 30 years ago. Location details forthcoming.
- **Size and Scale:** Comprises a dedicated team of members.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Warren Sablosky (Co-founder)
    - Paula (Co-founder)
    - Jake (Son, part of the family team)
    (See: https://nunaturals.com/pages/our-story)
- **Team Structure and Departments:** A cohesive group of team members who are considered part of the NuNaturals family.
- **Company Culture and Values:** Fosters a family-oriented environment dedicated to promoting wellness through natural products.

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in offering a wide selection of all-natural, plant-based sweeteners and baking ingredients, including Stevia and Monk Fruit Sweeteners, which are zero net carbs, zero calories, and zero glycemic.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.